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Privacy & Cookies

The processing of personal data is governed by The General Data Protection Regulation (GDPR) which is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU).

This Privacy Policy sets out how L&R Medical UK Ltd (L&R) uses and protects information that you give, when using our website, mobile apps, Facebook, Twitter or attend an event. L&R complies with its obligations under the GDPR by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

Should we ask you to provide certain information by which you can be identified you can be assured that it will only be used in accordance with this Privacy Policy.

Key definitions

Personal data relates to a living individual who can be identified from that data. This definition provides for a wide range of personal identifiers to constitute personal data, including name, identification number, location information or online identifier, reflecting changes in technology and the way organisations collect information about people.

Data Processors are responsible for processing personal data on behalf of a controller.

Data Controller determines the purposes and means of processing personal data.

What we collect

L&R may collect the following information:

  • Name
  • Job Title
  • Contact information to include postal address, email address and telephone
  • Demographic information such as postcode

What we do with the information we collect

We may use your personal data for the following purposes:

  • Internal record keeping
  • Send promotional emails/newsletters about our products and services
  • Contact you to arrange meetings and training on our products and services
  • We may use your information to customise online advertising according to your interests.
  • Contact you for market research purposes.

We may contact you by:

  • Email
  • Phone
  • Direct Mail

L&R will not sell, distribute or lease your personal information to third parties unless we have your permission or are obliged or permitted to do so by law.

Further processing

If L&R wish to use your personal data for a new purpose, not covered by this Privacy Policy, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions. We will seek your prior consent to the new processing.

Using my personal data: the legal basis and purposes

L&R will process your personal data:

As necessary for your own legitimate interests e.g.:


Data security is of great importance to L&R. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the data we collect.

How we use cookies

Cookies are small pieces of information that the website places on your computer’s hard drive, tablet or smartphone. Cookies identify your computer/device rather than you as an individual.

L&R use a combination of both session and persistent cookies. Session cookies keep track of your current visit and how you navigate the site, these cookies will be deleted from your computer when you close your browser. Persistent cookies enable the website to recognise you as a repeat visitor, these will be removed on a predetermined expiry date, or when deleted by you.

We use cookies for:

  • Identifying which pages are being used – we only use this information for statistical analysis purposes and then the data is removed from the system
  • Monitoring which pages you find useful and those you do not
  • Remembering your username and password when you return to the website

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.

Who we share it with

We do not share data with other organisations unless the law permits us to do so. We do not sell individuals information. We will share it only with our authorised Data Processors, who must act at all times on our instructions as the Data Controller under the GDPR.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the Privacy Policy applicable to the website in question.

How long we keep it for

L&R retains your personal data for no longer than necessary for the purpose it was obtained. L&R ensures personal data is securely disposed of when no longer needed to reduce the risk that it will become inaccurate, out of date or irrelevant.

The following criteria are used to determine data retention periods for your personal data:

Retention in case of queries: L&R will retain your personal data as long as necessary to deal with your queries (e.g. contact for product related queries)

Retention for legitimate interests: L&R will retain your personal data as long as necessary for your own legitimate interests (e.g. to arrange training)

Retention of consent: L&R will retain your personal data until you unsubscribe or we receive notification of a change of profession or an email delivery failure

Controlling your personal information

You have the following rights with respect to your personal data:

  • The right to be informed about the processing of your personal data
  • The right to withhold information
  • The right to request a copy of your personal data which L&R holds about you
  • The right to request that L&R corrects any personal data if it is found to be inaccurate or out of date
  • The right to request your personal data is erased where it is no longer necessary for L&R to retain such data
  • The right to withdraw your consent to the processing at any time
  • The right to move, copy or transfer your personal data (data portability)
  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing
  • The right to lodge a complaint with the Information Commissioners Office

Wherever you are required to submit data, you will be given options to restrict our use of that data.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible on the below addresses. We will promptly correct any information found to be incorrect.

Accessing your own data

You can change your preferences or unsubscribe at any time by clicking unsubscribe at the bottom of the newsletter or contacting us direct.

You can let us know by sending the following details (Forename, Surname, Job Title, Work address) to:

L&R Medical UK Ltd.
1 Wellington Court
Lancaster Park
Burton upon Trent
DE13 9PS


Email us at [email protected]

A189 V2.1 01.05.2018

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